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Honoring Juneteenth: From DEI Proclamation to DEI Implementation

Juneteenth mural with army general,  Black American  soldiers, and formerly enslaved people
Juneteenth commemorates when the Union army went to Galveston, Texas on June 19, 1865, and announced the end of slavery in the United States. More than 250,000 black people were still in bondage two and a half years after the 1863 Emancipation Proclamation, as the Civil War continued to April 1865 and the executive decree was not readily communicated to enslaved people. Juneteenth celebrates the end of slavery and the realization of freedom, not just the promise of freedom. 

Scale Strategic Solutions has the pleasure of partnering with Steven J. Baines of Elevate Your Image to assist the Galveston Park Board and the Galveston Island Convention and Visitors Bureau with its journey to advance diversity, equity, and inclusion (DEI) in the tourism and recreation industry. Building on the city’s rich history of Juneteenth is not only an opportunity for cultural tourism and legacy building, but it is also a reminder that our values of freedom, diversity, equity, and inclusion come to life through an intentional implementation process. 

Scale Strategic Solutions specializes in strategic planning and organizational development. While we have always operated with a lens toward DEI, we partner with DEI subject matter experts, like Steven, for organizations that are creating or revising their DEI plans. We take our clients through a process, so they come away not only with a DEI vision and principles but also an actionable DEI plan. The plan must have clear steps, monitoring processes, organizational structures, and operational nudges to bring their DEI plan to life. DEI plans cannot just be proclamations; armies of dedicated stakeholders must implement the DEI plan in daily practices, procedures, and interactions. 

Happy Juneteenth! 

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